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The cultural side of innovation : adding values

Jacobs, D

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서명/저자사항The cultural side of innovation : adding values / Dany Jacobs.
개인저자Jacobs, D. (Dany)
발행사항Abingdon : Routledge, 2018.
형태사항xviii, 214 p. : ill. ; 23 cm.
총서명Routledge studies in innovation, organization and technology ;33
ISBN9781138340152
서지주기Includes bibliographical references and index.
요약"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented"--
해제Provided by publisher.
일반주제명New products.
Diffusion of innovations.
Consumer behavior.
분류기호338.064
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